Improve Direct Mail Response Rates With Promotional Products

Direct mail is a proven effective marketing techniques to generate new business. The same applies to promotional products. number of research studies have shown that giving away promotional items increases the company's clientele base significantly. As both an important strategy in the marketing business, many are now combining these two approaches for a more successful outcome. Promotional products, when paired with a piece of direct mail, can greatly increase direct mail response rates. Experts say that the sending of promotional products, with a piece of direct mail can increase response rate by as much as 50 percent.

A real-life case studies involving local mortgage company in a particular city. In the past, this had some companies use methods of direct mail only. However, after learning about the maximum benefits associated with combining direct mail strategy with promotional products, the change was to be made. This particular mortgage company worked with a promotional consultant to create an ideal scenario, and include strategies in the same campaign. In addition, this work has already been effectively involves the use of mailing lists that companies in-house marketing director has created. The results of previous attempts to direct mail submissions are compared with the new approach of giving away promotional items along with sales letters.

of each recipient on the mailing list got a personalized letter advertising a certain interest rate and explains the details of the legal restrictions involved. The material is time-sensitive and packaging stated so. The letter was welcomed by potential customers that it plans to buy your first home, to refinance their existing home, or an upgrade in that house they dreamed of. In addition to local sales letter mortgage company is composed of members of the marketing team also closed a small, easily mailable promotional item that fits in a package and not add the extreme cost of postage fees. Small pads of paper in the form of home are an added bonus. Imprinted on the pads work was complete contact information for mortgage companies, including the names of the owners, web site URL, phone number, address, and hours of operation. Prospective clients were invited to respond to special offers via direct mail piece, as well as free gift-one that was very simple, but one that can also be useful for taking notes during their mortgage process. The results were better than expected. The mortgage company noted forty percent increase in response rate for their efforts with both direct mail sales letter in conjunction with a free promotional item.

Remember these suggestions when organizing the next direct mail campaign.

- Give your potential customers a reason to respond. Turn on a brand new initiative, or a special discount. Tell them about the new program.

- Select promotional item to send mails easily. Gift cards are an excellent example. Offer potential customers a few free ringtones for their mobile phones. Giveway Free iTunes songs. Other products are mailable promotional magnets, bookmarks, wide in the form of pens, letter openers, mouse pads, pads and paper.

- Remember also involved with those demographics you want to come. If you target first time home, connect your promotional products for this group ages, values, beliefs and economic status. Also consider your promotional items for specific topics. If you are promising to save your potential customers money on their down payments, select the items you will express it. For example, you could print of a clip money with your business' logo and contact information.

- Have a time sensitive offer. Give your recipient's deadline in which to respond.

Many companies have used direct mail strategies for powerful marketing technique that's it. It can reach new clients and generate new business. Likewise, other companies provide promotional products for your advertising. Experts have shown the statistics show that both of these marketing strategies are very effective in increasing customers and sales in the company. Duplicate this tactic can take your business to the next level. Have you considered combining these two approaches for a more successful outcome? Contact one of our helpful consultants today imprint promotional product of your choice.

Pairing promotional products, direct mail sales letters increases customer response rates. Experts say that the sending of promotional products, with a piece of direct mail can increase response rate by as much as 50 percent.